28-01-2026
Launched in 2019, the New York New York collection by BeautyStar was born from a clear vision: translating metropolitan energy and the language of urban design into furnishing solutions for contemporary hair salons. A collection that interprets space as an expression of identity, transforming interior design into a true manifesto of style.
Created to anticipate trends and respond to the evolving needs of the hair industry, New York New York redefines the concept of the salon through clean lines, carefully selected materials and a conscious approach to design. The result is dynamic, modern and instantly recognizable environments, capable of enhancing the personality of those who experience them.
Wood-effect surfaces, iron structures and finishes inspired by industrial materials evoke an authentic urban aesthetic, creating spaces with a bold, essential and timeless character.
The New York New York concept draws inspiration from the vibrant and ever-evolving spirit of New York City, a global icon of creativity, transformation and stylistic experimentation. From the converted industrial warehouses of Brooklyn to the most exclusive contemporary lofts of Manhattan, post-industrial aesthetics become the starting point of a project that celebrates space recovery and reinterpretation.
The result is salon furniture with a strong visual impact, capable of dressing interiors with personality and character. Bold, contemporary and instantly recognizable spaces, designed for the coolest salons that want to stand out through an urban and international design language.
The New York New York collection is aimed at an audacious, cosmopolitan clientele with a keen eye for detail, seeking an aesthetic capable of building a strong and recognizable identity. It is the ideal choice for salons that wish to move beyond traditional standards and communicate personality through design.
Each element of the collection goes beyond its functional role, becoming a means of expression that gives the space an extroverted, communicative soul, capable of telling a story of an urban, dynamic and contemporary lifestyle.
The New York New York style has already been adopted by numerous international salons, each with its own identity but united by the same aesthetic vision.
In Lisbon, Le Salon Hair Spa interprets the New York New York style in a refined and balanced way, where clean, linear design furniture interacts with an architecturally prestigious setting. The Greenwich shelves blend discreetly into a bright space enhanced by decorated ceilings and wooden floors, creating an elegant, harmonious and timeless environment.
In Marbella, Salon Boutte presents an interior design project with an international feel, combining contemporary elegance and essential design. Minimal workstations create a refined and welcoming atmosphere, while BeautyStar’s Harlem chairs integrate seamlessly, contributing to a modern and functional aesthetic.
In Reggio Emilia, Viller Parrucchiere stands out for a project that celebrates the dialogue between historic architecture and contemporary design. Within a setting of essential lines and frescoes, the Broadway chairs provide the perfect balance between comfort and elegance, creating a refined, welcoming and harmonious space.
In Abu Dhabi, Allure Beauty Salon features a bright and sophisticated environment defined by contemporary design and clean lines. Large white surfaces, central workstations and natural light from expansive windows create an elegant and welcoming space designed to offer an exclusive and comfortable beauty experience.
In San Giuliano Milanese, Prestige B. Hairdresser and Beauty Salon stands out for its bright, contemporary atmosphere characterized by clean lines and open spaces. The elegant, essential workstations are enhanced by Brooklyn shelves that combine functionality and design, helping to create a professional and welcoming environment.
In Serbia, Parfa Ton interprets the salon space with a contemporary industrial style that blends natural materials, metal and distinctive architectural details. Liberty and Harlem chairs define the workstations with character and functionality, while Brooklyn and Chelsea shelves with Bowery complete the space with practical, bold design solutions.
Choosing the New York New York collection means investing in salon furniture capable of telling a story, expressing personality and enhancing every space. A collection designed for those who consider design an integral part of the client experience and want to transform their salon into an iconic, recognizable and deeply contemporary place.
With New York New York, BeautyStar defines an urban style that is essential yet bold, dedicated to salons that want to stand out, affirm their identity and leave a lasting impression.
