From September 13 to 15, Paris hosted MCB Beauté Sélection, one of the most important international trade fairs dedicated to beauty and haircare. Once again, the Maletti Group showcased its innovations under the BeautyStar brand, featuring two main highlights: Shirobody and the major 2025 novelty, Mrs Kim, the new wash unit with an iconic design and a holistic approach.

Mrs Kim: the new BeautyStar wash unit

Unveiled in Paris as a world premiere, Mrs Kim represents the new generation of BeautyStar wash units. It was designed to combine aesthetics, ergonomics, and wellness, aiming to improve both the customer’s experience and the final result on hair.

Main features:

• New Ceramic: wide and functional, with an anti-slip barrier for long hair, integrated shelves for shampoos and lotions, customizable showerhead, and adjustable headrest with silicone cushions.

• Elegant and customizable design: the seat, with a drop-shaped armrest, is available in all skay colors from the catalog. The column and base can also be customized on request.

• Absolute comfort: thanks to the electric mechanism, the seat reclines to a fully horizontal position, while the new patented headrest ensures perfect spinal alignment and total relaxation.

Mrs Kim is not just a wash unit, but a true professional tool for salons aiming to offer superior quality service.

Head Spa: technology and rituals for complete relaxation

Alongside Mrs Kim, the BeautyStar stand also featured other Maletti Group technologies:

• Shirodara: a device with an adjustable arch that delivers a steady flow of warm water on the forehead, stimulating the “Third Eye” and providing a unique wellness experience.

• Steam System: designed for steam-based treatments. Thanks to natural heat, treatments become more effective even with eco-friendly products. A study conducted by the University of Bologna confirmed steam’s effectiveness in opening cuticles and enhancing active ingredient penetration.

The BeautyStar solutions that conquered Paris

BeautyStar’s participation at MCB 2025 once again confirmed the brand’s ability to combine Made in Italy design, scientific research, and innovative vision. With Mrs Kim, Shirobody, and steam systems, the salon experience becomes increasingly complete, personalized, and wellness-oriented.
Great success also for the evocative BeautyFall waterfall, which captivated visitors with its spectacular presence, and the Coco Centrale station, a meeting and discovery point for the latest BeautyStar innovations.

A strong signal for the future of salon furnishings and professional treatments, placing at the center not only aesthetics but above all personal care.